“Profiting with referrals
while helping others to profit and succeed” This is the concept behind the
Referral Program on www.constructionplace.com which includes a referral fee negotiating process.
The Referral Program can be used by Sellers, Buyers, and Referrers. Login to www.constructionplace.com and select My Referrals.
Referrals
A Referral is the action of mentioning someone or something to another party and is used frequently in the Real Estate industry for generating business associated with real estate transactions for a Referral Fee.
Real Estate agents, for various reasons, opt to refer buyers
and sellers and/or their agents in exchange for a referral fee. And some real estate agents prefer to simply
refer and collect referral fees in lieu of getting involved with the actual Real
Estate transactions because referring can become quite lucrative with limited liability.
Generally a referring buyer is known by the referring party
either by past experience in a working relationship or personal knowledge. And
in most cases hiring parties tend to feel more comfortable with Referrals
because of the referral relationship with the referring party.
However, I have not seen the referral process used outside
of the Real Estate Industry. I have
referred buyers, sellers, resources, and clients over the years to others for
various reasons (too busy, not my expertise, referral request, etc.) but it
never occurred to me to request or collect a referral fee or profit in any way.
Here are a couple of suggestions when considering the Referral
Process:
1.
Don’t be timid and/or feel uncomfortable asking
for a Referral Fee in exchange for referring someone, something, or bonafide
opportunities to others because a referral provides value to the buyer by helping
him/her succeed;
2.
Think of a referral as giving a helping hand and
be prepared to negotiate the referral fee;
3.
Use and promote the referral process in
industries outside of the Real Estate Industry; and
4.
Helping others succeed and profit can be fun, profitable
and personally rewarding.
The
Referral Program on www.constructionplace.com
makes initiating referrals fun and easy and it keeps a personal history of your Referral
Transactions.
In
addition to the Referrals consider Performance Reviews when hiring resources.
Performance Reviews
A Performance Review is a method by which the job
performance of a resource is examined, evaluated and documented. Here are a couple of ways Performance Reviews
are created and presented:
Rating Services and Published Lists
Furthermore, to be meaningful third party reviews should be
current (based on work recently completed or performed) and consist of candid
information provided by hiring party(s).
And, rating services and lists usually require the resource
to pay a membership fee which suggests that such rating or listing services are
motivated to be somewhat bias and/or to lower their qualification standards to grow
or maintain paying members.
Hiring Parties
www.constructionplace.com
offers such a check list wherein the hiring party simply selects Yes or No from
a list of performance related questions.
A Performance Review Report is available showing only the YES selections
and the resources Overall Performance Rating, Quality of Work, Punctuality and
Professionalism.
This type of review is also useful for resources wanting
reviews because it is easy for the hiring party to complete the review
questions and post the results for the resource.
The resource simply asks the hiring party to “please review
my performance”. Upon completing the
review it is listed in the resources profile.
The resource has the option of displaying the reviews in a Professional
Search on www.constructionplace.com
.
While Performance Reviews and Lists are useful for finding
resources they should not be used solely for hiring resources. One should
continue with the due diligence (professional screening process) before hiring
the resource.
Some say this screening process takes too long but what is
one or two days (that’s how long it should take to complete a professional screening
process) if it: (1) can save lots of money (sometimes thousands or tens of
thousands of dollars); (2) insure minimal or no schedule delays; (3) can
produce good job performance, quality and workmanship; and (4) avoid needless
worry, confrontations, and sometimes legal battles.
Here is a simple screening process named Subcontractor Hiring Guidelines
which can be used for all types’ resources.
Comments Welcome!
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